10.Blue Cross Blue Shield
Blue Cross Blue Shield is one of the biggest health insurance providers, with nationwide reach. However, it is not a single company, but rather 37 local companies, which means that the customer can potentially get more attention, but the downside is that the quality of service depends on the company and the location.
The BCBC offers a great variety of insurance plans, both subsidy-eligible and non-subsidy ones. You can choose from around 20 different plans at any given time, and the spiffy quote generator on their site really helps in finding the one that would suit you best.
Their premiums fall in the average cost-wise, but they do offer a ton of different options and discount programs for various health and wellness products.